Vitamin P

Remove vitamin P, pleasure, and the nutritional value of our food plummets. Add vitamin P and your meal is metabolically optimized. So if you’re the kind of person who eats foods that are “good for you” even though you don’t like them, or if you think you can have a lousy diet and make up for it by eating a strange-tasting vitamin-fortified protein bar, or if you’ve simply banished pleasure because you don’t have enough time to cook or find a sumptuous meal – then you aren’t doing yourself any nutritional favors.

The Institute for the Psychology of Eating

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